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Impressive brightness, vividly beautiful colorsBright, beautiful, and full of life. Our TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.Striking contrast. Professional monitor core technology.Every moment comes to life. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for stunning contrast. This beautifully captures light and shadow with precise gradation, from subtle facial shading to bold highlights.Crystal clear pictures. With AI technology.Rediscover detail. XR Clear Image intelligently upscales your favorites to near-4K, adjusting processing based on the original content’s quality. This ensures natural textures and details shine through, while dynamic frame analysis and zone division minimize noise.Over a billion vivid, real-world colorsSee the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.Even fast-moving action stays smooth, bright and clearForget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.Unmatched realism with XR Processor™ and AI technologyPowered for precision. Our XR Processor features an AI scene recognition system that now detects and analyzes with even greater accuracy, optimizing the picture for deeper realism. With improved detection, every scene is finely tuned for a more lifelike viewing experience.From the studio to your screenDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.Bring the cinematic experience home, enjoy movies included with BRAVIAA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.SONY PICTURES CORE™ brings the cinematic experience homeThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.Watch Netflix in studio quality, automatically optimizedSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.Sony and Prime Video bring the movie theater experience to your homeSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.Immersive movie experienceExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.IMAX Enhanced® sound with DTS:X®You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theater, powered by IMAX® Enhanced technology.Cinematic sound—hear it allSit back and feel the sound transform your space. With two powerful side-mounted speakers reproducing clear sound from the screen, everyone is drawn into a movie night they won't forget.Theater-like sound, perfectly matching picturesHear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio™, what you see and what you hear are perfectly matched.Uniquely shaped for clearer sound and deeper bassClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely shaped diaphragm reduces distortion for improved sound resolution.Crystal clear voice. With AI technology.No more muffled voices. Our Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.With BRAVIA Theater, home becomes cinemaFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of the movie theater, home, an unmatched audio-visual experience.Sound precisely matches what's on screenSound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.Sony | BRAVIA Connect appControl BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.Control your BRAVIA Theater effortlesslyEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.HDMI connection. Easier for everyone.Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.Ready for 360 Spatial Sound PersonalizerTailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.Single view, simultaneous soundOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetooth® connection from other devices.Harmonic Presence. Blends in naturally.Everything in harmony. Our new TV designs grace your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.One Slate. Sleek simplicity from everywhere.Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience.Flush Surface. Drawing you in.Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.Perfectly integrates TV and soundbar, almost no stand visibleCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.2-way stand—adaptable and versatileSuits your space. Our 2-way stand gives you the choice of a compact inside position for smaller shelves or a soundbar-friendly setup—no need to compromise on style.Everything you stream. All on one screen.Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.Over 10,000 apps and games, straight to your TVTurn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.Google Cast™Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.Compatible with Apple AirPlay 2Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.Do more on your TV with your voice with Google AssistantYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Press the Google Assistant button on the remote to get started.Connect with your AlexaConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.More intuitive. Modern interface.Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.Best seat. Anywhere. Anytime.Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.Proximity AlertKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.A handy way to control your TVAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.Camera covered, privacy protectedOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.Video calling on a bigger screenCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.TV for the whole familyWith kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.Stay tuned. Stay calm.See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast.Easy to clean and use. Made with recycled plastic.Controls everything. Our compact remote uses approximately 79.7% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.Accessibility Technology on Google TVYou can use a screen reader, closed captions, Switch Access, and more to make your Google TV device more accessible.Perfect for PlayStation®5Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.Auto HDR Tone MappingAuto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.Auto Genre Picture ModeBRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.Stream PlayStation® games to your BRAVIAControl your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.All your gaming essentials in one placeEverything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.Gaming multi view on YouTube, a game-changerImagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Gaming multi view on YouTube lets you do just that, no extra display required.Dolby Vision® support brings gaming to lifeThis is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.Various features in HDMI 2.1With Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.Love the planet, smart for allBRAVIA is designed to harmonize with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.Balancing environment and entertainmentLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimize energy consumption with the Eco Dashboard 2 while reducing CO2 emissions by 12%, cutting packaging size by maximum 15% and total weight by maximum 23%.Accessibility for all, whatever your needTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.

Infinite colours. Definitive contrast.Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.Incomparable colours. Phenomenally vibrant.See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.Extending colour volume for our widest ever paletteMillions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.Pure blacks. Absolute brightness. Supreme contrast.Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.Cognitive Processor XR™The world’s first picture processor with cognitive intelligence understands how humans really see the world. 100″ BRAVIA with Cognitive Processor XR™ opens up a whole new viewing experience that immerses you even more deeply in the scene.XR Color logo.Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.XR Clarity logo.Cognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.XR Motion logo.XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.XR Contrast logo.With XR Contrast Booster bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.Beautiful colours. Any angle.Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.Sound from the screen, truly immersive.The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.Where there's action, there's soundWith Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.What you want to watch all in one placeBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.One Slate. Minimalist. Immersive.Designed virtually frameless, this TV focuses your eyes on what’s important – the picture.Designed with Eco-friendly featuresBRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.All your eco in one placeThe Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.Greater peace of MindThere’s the added reassurance of our 3 Years PrimeSupport Professional service package as standard, with access to an elite EU-wide helpdesk for technical support & advanced product exchange handled by local partner, on premise where possible. You can also choose to extend your support for an additional 2 years.

Infinite colours. Definitive contrast.Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.Incomparable colours. Phenomenally vibrant.See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.Extending colour volume for our widest ever paletteMillions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.Pure blacks. Absolute brightness. Supreme contrast.Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.Cognitive Processor XR™The world’s first picture processor with cognitive intelligence understands how humans really see the world. 100″ BRAVIA with Cognitive Processor XR™ opens up a whole new viewing experience that immerses you even more deeply in the scene.XR Color logo.Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.XR Clarity logo.Cognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.XR Motion logo.XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.XR Contrast logo.With XR Contrast Booster bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.Beautiful colours. Any angle.Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.Sound from the screen, truly immersive.The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.Where there's action, there's soundWith Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.What you want to watch all in one placeBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.One Slate. Minimalist. Immersive.Designed virtually frameless, this TV focuses your eyes on what’s important – the picture.Designed with Eco-friendly featuresBRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.All your eco in one placeThe Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.Greater peace of MindThere’s the added reassurance of our 3 Years PrimeSupport Professional service package as standard, with access to an elite EU-wide helpdesk for technical support & advanced product exchange handled by local partner, on premise where possible. You can also choose to extend your support for an additional 2 years.